Boosting Your Ecommerce Website’s Organic Traffic: Effective SEO Strategies
Date: May 15, 2023
No matter how much traffic you bring in from paid ads to your eCommerce website, organic traffic is the real success of your website. Organic traffic only comes with a comprehensive SEO plan. In the era of fierce competition between eCommerce websites, we can give you some essential tips and tricks to boost the visibility of your eCommerce website. We will have a deep discussion on efficient SEO strategies in this article that will help you to bring in relevant and organic traffic -
1. Use Long-tail and Highly Specific Keywords
Using long-tail keywords is one of the most crucial elements in SEO for e-commerce websites. Long-tail keywords are terms that are utilized in search queries that are more precise than the more general keywords. Use of long tail keywords will result in better crawling of your website by the search engine bots. Long tail keywords are something that should be part of your plan before deciding your SEO strategy for your eCommerce website.Note: The more precise the keyword, the better the chances of being found. This also allows you to target a more specific audience who are actively searching for what you offer.
2. Optimize your website
If you want to be successful with e-commerce, you need to optimize your website for both users and search engines. You must make your website responsive and mobile-friendly because the vast majority of internet consumers read websites from mobile devices. When your website is responsive to mobile devices, both the user experience and search engine, the engagement of users and the visibility of the website improves drastically. Additionally, you must optimize your product pages with call-to-action (CTA) buttons, clear and compelling product descriptions, top-notch images, and customer testimonials. This helps you increase your conversion rates and customer satisfaction. Therefore, you should make your e-commerce website mobile-friendly and product-page optimized.
3. Conduct keyword research
One of the most important components of SEO for ecommerce websites is keyword research. It comprises determining the internet search terms that members of your target audience use and incorporating them into your website's content. Keywords which are relevant to the topic can take your website to different levels on the SERPs. This can also be done with the help of tools like Google Keyword Planner. It helps you find keywords and phrases that you might be targeting.If conducting keyword research is difficult for you or your organization, then you can always consult the Best SEO Agency in the USA.
4. Create high-quality & engaging blogs
Creating compelling blog content is a great way to improve your ecommerce website’s SEO and drive more organic traffic. Blog content can help you build your brand, connect with your customers, and show your expertise in your niche. It can also help you rank higher in organic search results by using relevant keywords that match your target audience’s search intent. Nevertheless, creating high quality blog content needs extensive research, has to be informative and easy to comprehend. A good blog content has to be coupled with eye striking infographics and the content has to be well organized (headings, subheadings and bullet points). It makes your content more engaging and users will feel easier to understand the flow of the blog. In a study conducted by SEMrush, updating your content can help you increase rankings, engagement and visibility. Therefore, if you want to grow your ecommerce business with SEO, you should create and update high-quality blog content that meets your customers’ needs and attracts organic traffic.
5. Optimize your product descriptions
Another powerful SEO technique for ecommerce websites is to optimize your product descriptions. Use relevant keywords that completely and accurately describe the product in your product descriptions. Help potential customers understand the features, advantages, and applications of the product by using descriptive language. Include top-notch images that showcase the product and give users a clearer idea of what they are purchasing as well.
6. Implement Schema Markup
Schema markup is a code that helps search engines know what your web pages are about. It can improve your rankings by giving search engines details like product name, price, image, availability, and rating. You can use schema markup to show search engines and users when an item is on sale or out of stock. E2web Services can help you with e-commerce website development and multi-vendor portal development to boost your sales and growth.
7. Optimize your website's loading speed
Website speed is a critical factor that affects your website's search engine rankings and user experience. Slow-loading websites can negatively impact your organic traffic, as users are likely to abandon your website if it takes too long to load. Optimize your website's loading speed by compressing images, using a content delivery network (CDN), and minimizing HTTP requests.
8. Build high-quality backlinks
Building high-quality backlinks is one of the most productive SEO strategies for an eCommerce website. Backlinks are links that are relevant to your niche and link your website to other reputable websites. It helps you increase your website’s credibility, reach, ranking on SERPs and to drive organic and relevant traffic. It requires time and effort to find and create opportunities for external links. Some common methods for e-commerce stores include guest blogging, claiming directories and listings, commenting on other relevant blogs and websites, and building relationships with influencers. Rather than focusing on the quantity of backlinks, go for quality. What low quality backlinks (low quality backlinks include black hat SEO techniques such as using link fars or buying links) essentially do is they can deteriorate your website’s credibility and reputation and hence, would harm your website’s rankings. Additionally, too many low quality backlinks can get you a penalty from the search engines. Building backlinks can be difficult quite often and that’s why you can always avail services from the Top eCommerce SEO Agency in the USA to improve the process of link building.
9. Use social media as a platform for promotion
To drive more organic traffic to your ecommerce website, you should promote your content through various channels. Sharing your material with your target audience and customers is known as content promotion. Some of the great mediums are s Social networking, email marketing, and influencer marketing. It helps you to share valuable information across your audience and communicate and promote your website or business. Your followers or subscribers can be provided with an invite to your website that can offer tailor made discounts based on their preferences. Their data can be also used for email marketing to send them personalized emails. Influencer marketing helps you collaborate with influential people in your niche and expose your content and products to a larger audience. Therefore, you should promote your content through these channels.
10. Monitor Your Progress
It is very important to follow up with SEO strategies that were implemented and track your website’s progress in development. You can figure out the areas which need improvements. Begin by establishing quantifiable objectives and monitoring important indicators like organic traffic, keyword rankings, and conversions.The best solace to start is Google Analytics which helps in understanding the user behavior of your website. You can monitor the pages they visit, how long they stay, and their source with the correct analytics configuration. This data can be used to improve current sites and produce more useful material.You can rapidly determine what is and is not effective for SEO for e-commerce companies by tracking your progress. To ensure the success of your online store, be sure to frequently monitor the indicators listed above.In conclusion, improving the organic traffic to your e-commerce website requires the development of an effective SEO plan. You may enhance your website's performance by making it mobile-friendly, carrying out in-depth keyword research, developing excellent content, optimizing your product descriptions, enhancing the speed at which your website loads, constructing high-quality backlinks, and utilizing social media to advertise your website.