- Getting high-quality links from other websites.
- Building backlinks from relevant and authoritative websites.
- Creating high-quality content that people will want to link to.
- Submitting their website to directories and search engines.
- Promoting their website on social media and other online channels.
How PageRank WorksPageRank algorithm is a mathematical model which helps in determining a numerical value for your website based on the quality and quantity of the links that point towards your website. Your page might rank higher despite having lesser inbound links but have better quality links. The PageRank algorithm is based on the following principles:
- The more links that point to a page, the higher its PageRank will be.
- The quality of the links that point to a page also matters. High quality pages pointing towards your website will improve your ranking compared to a low quality link.
- Links from pages that are on the same topic as the page in question will pass more PageRank than links from pages that are on unrelated topics.
How to Improve PageRankThere are a number of things that webmasters can do to improve their website's PageRank. These include:
- Getting high-quality links from other websites. This is the most important factor in improving PageRank.
- Building backlinks from relevant and authoritative websites. Backlinks are the links that are created by you on other relevant websites that point towards your website.
- You can ensure that your content is of high quality and hence other websites would want to link to your website. Well written, informative and interactive websites are more likely to attract visitors and websites that want to link to your website.
- Submitting their website to directories and search engines. Directories and search engines can help to improve your website's visibility and attract links from other websites.
- Use of social media and other internet platforms to advertise your website can be a very simple yet effective technique. Social media and other online platforms can help you in boosting website traffic and luring links from other websites.