E-commerce SEO improves a website and product page's visibility and ranking in an online store's search engine results pages (SERPs). The objective is to boost the website's organic traffic, conversion rates, and sales. E-commerce SEO entails adding pertinent keywords to product pages, ensuring the website layout is simple for crawlers and indexers, producing high-quality content that is helpful to customers and search engines, and constructing high-quality backlinks. To make it simpler for search engines to grasp the material on the website, it also entails optimizing product descriptions, titles, and metadata and using structured data markup.