Local SEO, also known as search engine optimization, improves a website's visibility and position on search engine results pages (SERPs) for local searches. Local SEO assists companies in connecting with their target market by focusing on particular geographic regions and delivering results that are customized to that location. Local SEO involves optimizing a website's content, structure, and metadata to target specific keywords and phrases relevant to the local audience. It also involves building local citations, getting listed in online directories, and getting reviews from local customers. The ultimate goal of local SEO is to increase online visibility and drive more traffic to a business's website, which in turn can lead to increased foot traffic and sales.